8 Benefits of Branded Stationery for your company
8 Benefits of Branded Stationery for your company
No matter how big or small, every business needs effective branding and marketing strategies to make a name for itself. These strategies determine how your business is perceived in the marketplace (local or online) while also setting up a certain look and feel for your brand that resonates with your target audience and attracts them to your products or services.
Therefore, it is no surprise that branding holds immense power in the corporate and business worlds. Your brand is one of the biggest assets that can leverage your company over its competition and ensure that customers pick your products over others.
Now, onto the main task at hand, how do you improve your branding for better customer retention?
Well, just as you would never let an unbranded e-mail be sent out to your clients, similarly, you need to pay attention to details on your printed media as well.
Every communicative interaction your business undergoes is an opportunity to cement your brand into your client's minds. Why not make the most of this opportunity through branded stationery?
Using personalised letterheads, business cards, and compliment slips show clients that you genuinely care about those small details and are dedicated to offering an enhanced experience for them. It brings the ideal professional touch to any company and serves as an indirect form of promotion to lead your sales.
Here are some other benefits of branding your in-house stationery that your business can take advantage of.
Benefits of Branded Stationery
1. Reflects a Consistent Brand Image
From Compliment Slips to your business letterheads, all material that reaches your clients should be customised with your branding.
The print communication you have with your clients is an opportunity to develop a business relationship with them and instill your business as the immediate choice for its products and services.
It also allows your clients to receive a consistent brand image that is reflected on all of your letters, invoices, and promotional print media. Remember that your branded stationery should include your logo and follow your company's theme and house-style colours.
Each piece of should be consistent with each other, following the same design styles, typefaces plus other details to offer your clients a harmonious brand image.
2. Cost-Effective Promotional Tool
One of the notable benefits is the unique marketing opportunity it offers.
Unlike most marketing tools with more of an in-your-face approach, branding your in-house stationery is a more subtle and non-intrusive way of marketing your brand for a longer period of time, offering your company a way to be continuously marketed to the target audience without becoming repetitive or annoying.
Thus, it’s an extremely effective tool not just in terms of its significant influence on the recipients but also due to its cost-efficient nature.
Unlike TV or YouTube ads, magazine promotions, blogs, social media advertising or other marketing tools, branding your business stationery requires a minimal investment to stay at the forefront of your clients’ minds. Every time they pick up a pen with your logo, or use your printed notepads, they will be reminded of your products.
3. Creates Team Spirit
Professionally branding stationery isn't just for your clients; your employees and colleagues will surely appreciate it too!
When you give out anything with your company name within your office in the form of ballpoint or gel pens, printed notepads, or even coffee mugs to your staff, it creates a feeling of partnership and teamwork within the office space.
The unity created with everyone using similar stationery and branding will allow your team to work better together and improve their productivity. Your team may also value these little unifying tokens of appreciation!
Additionally, if they use it outside of work, it’ll serve as a free marketing and networking tool for your business, reminding whomever comes across the stationery of your company and its services.
It also builds trust when you see people you know and respect using a certain brand's stationery.
4. Brings Professionalism to Your Company
When your printed letterheads, notes, and other important print material go out to clients with proper branding, it automatically establishes you as a highly professional business. It makes a great first impression and allows your business to be remembered for all the right reasons.
Having personalised stationery shows clients that your business pays attention to intricate details and is successful enough to focus on high levels of branding.
It will also communicate your company message solidifying your position as a superior choice in the market.
5. Cohesive Branding Experience
While custom printed stationery is one small part of your overall branding strategy, it does play a massive role in creating a superior experience for your clients. The cohesion and polished look offered by carefully-designed, stationery works in unison with other marketing tools to create a customer or client journey that feels more fulfilling and promising in the long run.
It will showcase your brand in a better, more organised light and offers the reassurance they always need to choose you over someone else in the market.
6. Easy to Design and Create
Speaking of designing, you'll be glad to know that it is super easy to do these days!
There are numerous, professional-looking, print templates available online to help you get started. But, you could always acquire the services of a branding agency to offer you design options at affordable prices.
Outsourcing the design and production of your print stationery is a great way to ensure it is done professionally, quickly, and at a minimal cost overall.
A digital design agency can combine all of the elements needed to create impactful designs that speak to your particular client base and create the right feel for your brand, both for print and online usage.
7. Offer Important Clients Information
Regardless of the type of printed stationery you choose to use for your branding, make sure that it offers useful information about your company.
This could include adding quality assurance credentials, VAT, company registration and full contact details on your personalised letterheads; or ensuring your business cards contain your individual staff members’ e-mail address, or even a physical postal address in case your clients might need it as another way to reach out to your business.
When clients have to go digging up contact details on your website, they are likely not going to make the extra effort probably choose a business with its information available right in front of them. You need to be in this business to ensure your products and services are picked above all others.
8. Shows Appreciation and Respect
In today's age of social media advertising, E-mail and TXT marketing, sending thank you messages can be quite useless.
Remember that the average customer receives around 50-100 e-mails each day, most of which end up in Spam / Junk mail if not whitelisted.
With that plethora of E-mails incoming and outgoing from their inbox, chances are they will miss your genuine thank you E-mail, and it will just be wasted effort and time on your part.
This is where your custom print steps in yet again to prove its effectiveness.
Sending in a quick thank you Compliment note or even just your Business card thrown in along with the purchase does a far better job of establishing your brand to the right audience.