6 Reasons Why You Should Consider Short-Run Printing
6 Reasons Why You Should Consider Short-Run Printing
When it comes to selecting a printing option for your business needs, you have quite a variety to consider. Business owners often struggle with the pros and cons of offset litho printing, print-on-demand, and short-run printing as each offers numerous benefits but also comes with its own set of drawbacks, you might be wondering how you can take advantage of the good without having to deal with the bad.
The answer to your conundrum is short-run, digital printing, which is the perfect solution for printing smaller quantities of carbonless NCR, envelopes, as well as promotional and informative material.
It allows your business better control over your initial print costs, lets you update your information at any point in the print cycle, and is significantly more convenient than large-run printing.
Let's go over some other reasons to consider short-run print too:
Reasons to Consider Short-Run Print
1. Quicker Turnarounds
When you send your printing material for short-run printing, you can easily expect the results within 24-48 hours! Short-run, digital printing has an impressively fast turnover rate, with a maximum time limit of 48 hours.
This makes it the perfect type of printing when you're on a tight deadline and need to place an order for additional printed material to be delivered ASAP.
This could be because you need more business cards for an upcoming event, or perhaps you've run out of brochures to be distributed during a 3-day conference, or you anticipate sales at an outdoor event thus you may need carbonless Receipt Books if the Wi-fi or 4G signal can’t be guaranteed in the area.
Short-run digital printing has a better turnaround rate because it utilizes digital technology and is conducted over your publishing software.
There is no intricacy in setting up custom, aluminium plates, and you won't need to compromise on the design either! You can use short-run print for all your media needs, including business cards, mini-brochures, Carbonless NCR, printed envelopes, vinyl labels on rolls, or even trade show brochures for quick, effective, and high-quality results.
2. Saves Time
Traditional litho printing options take a lot of time and effort to set up, even with the price efficiency of higher runs. You need customised printing plates, ink preparation protocols, skilled press operators at the trade print factory and so much more.
On the other hand, short-run printing is accessible, with digital printers are always geared up to go. Think of the time you usually spend making copies in the photocopier or out of your laser or inkjet printers; that's how long a short-run printing job will take you, with dramatically better, higher quality results, as a professional bonus.
3. Offers Design Flexibility for events large and small
Print design is quite subjective no matter what way you look at it, and you’ll probably need to make changes depending on the event or situation you need the material for.
The design and style of printing material you use for large trade conferences and meetings will be vastly different from what you use for casual meetings and local, social events. Therefore, you need a printing option that caters to this need and allows flexibility in your selected designs.
Short-run printing is an excellent choice since it allows you to print as per your immediate needs. While offset printing is done in bulk to save money and time, short-run printing allows you the same benefits but more exclusively. You can easily format the printing materials and update the style based on the event’s theme or local tastes.
Another major advantage that short-run printing has over other printing forms is the convenience of editing essential information. If your office location shifts or you change the work hours, short-run printing allows you to make those changes instantly and with zero waste. You won't have boxes upon boxes of bulk printed material in the store room that end up being of no use to you.
4. Make Changes Any Time
You can usually make changes at any stage in the short-run print cycle. Yes, you read it right! A huge advantage of this process is that it allows any editing, formatting, or other changes to be made in between printing batches.
The proof of these changes can also be produced for your review and approve before they are confirmed for printing.
Throughout your business’s processes and running, you will come across numerous publishing requirements and documents that need to be altered over time. These updates can be easily made when you opt for short-run printing instead of other printing choices.
5. Higher Quality of Print
If your business only requires printing of annual reports or meeting notes every now and then, you're probably better off using your office’ colour printer. However, when you're looking for a way to ensure your print makes a lasting impression on others, especially clients or senior colleagues, you need something your office printer can't offer.
This is were short-run digital print comes in to save the day!
It’s a process that has improved significantly in recent years, and you will notice a massive jump in quality that can now be compared to offset, mechanical Litho printing options.
Whether you're in need of magazine printing, brochures, or even postcards, it offers outstanding results, with striking details and sharp colours make your printed material stand out and hold the audience’s attention for a longer time.
It is highly effective while still being a convenient and affordable print option for your brand.
6. Allows Personalization
The last reason you should consider short-run print for your business is that it offers you a chance to customize or personalise.
Each sheet that you get printed can be perfectly customized with the recipient's name and other preferences to make a more desirable impression. Customized, short-run lengths also have a bigger impact on the viewer than generic pieces of print, that are often thrown aside without much consideration.
Since short run print allows you to add the recipient's name, their address, and maybe even a short message dedicated for them, it forms a deeper connection with your brand. This personalized print creates feelings of brand loyalty and shows the recipient you truly respect their time and attention.
In the End
These are just a few of the many reasons why you should opt for short-run printing instead of the usual print-on-demand or even offset printing. With better convenience, speed, and affordability, short-run printing options don't just offer your business a highly cost-effective print solution.
They also offer better, more precise results for truly impactful print media and branding use.
The colours, print quality, and high definition you get from short-run digital printing are absolutely the same these days as anything that high-run litho can produce, but it’s is the customization opportunities were it excels, as it’s a great way to connect with your audience and ensure better brand retention rates which can generate leads and drive your sales curve upwards.