6 Reasons to Invest in Custom Business Stationery
6 Reasons to Invest in Custom Business Stationery
Wouldn’t you agree that as a business owner or manager, you should take every opportunity to promote your brand and company? Well, if you do, then custom business stationery automatically becomes a necessity. This type of stationery includes letterheads, envelopes, business cards, compliment slips, brochures, notepads, correspondence cards, and more.
Having custom-made, printed stationery immediately portrays a professional image, and that can greatly help small businesses grow. With that said, here are six reasons to invest in custom business stationery.
1. It Helps Keep Your Brand Consistent
Custom stationery helps establish a consistent brand image. Thus, all forms of communication from your company can be recognisable by other businesses, clients, and customers. You can accomplish that by creating letterheads that clearly indicate your company name and logo. At the same time, the font and colour of the text should match those that you use everywhere else. This way, the brand identity in terms of its thematic design will stay consistent.
A single, focused, consistent design will have a much better chance of being remembered by clients and other businesses than a variantion designs. It’s about being professional over appearing to be an amateur operation as we’ll discuss below. So, don’t be tempted to try different things on different communication documents.
Also, this means that you must give enough time and effort to determine what logo and typeface best suit your company’s brand image. Once you create it, you’re best to stick with it for a while to allow it to establish in your marketplace.
2. It Helps Give Your Business a Professional Look
Custom stationery undeniably offers your business, especially if it’s still relatively new in the market, a professional look. We’ve already touched on this above, but we’ll elaborate on it because it’s easily one of the most significant benefits of customised business stationery.
A professional appearance for your UK or Irish business is crucial because it helps form a positive impression in your clients’ and other stakeholders’ minds. It can also certainly make a good first impression on those potential parties that haven’t had any contact with your company yet.
Using it is a clear indication that your company is determined to operate as a business that wants to make a place for itself within a competitive market. It shows that you’re ready to invest in your business because you believe it has the potential to grow.
It’s a show of confidence, and that can go a long way toward attracting clients in doing business with you. As an example, a custom letterhead, shows that you take your company seriously and care about how the recipient perceives you. We can’t emphasise enough what a simple way it is to easily make a great first and hopefully lasting impression on others.
3. It Shows That You Care About Your Business
By putting in the time, money, and effort to invest in customised paperwork and other public-facing stationery you’re showcasing your pride and how much you believe in your business.
While this attention to detail and level of care can appeal to your clients, it can also help establish a sense of confidence among your own employees — that they’re working for a professional company with production values. In turn, it may help them stay motivated with a consistent effort in growing the business and maintaining its quality of service.
4. It Helps with Networking and Marketing Your Business
Think about it; having your company’s name and logo on every document related to your business can help improve awareness about your company and custom stationery is, therefore, undeniably an effective marketing tool.
Custom envelopes, as a prime example, give the first glimpse of your company name that your clients’ office staff see your branding on.
In the case of networking, a custom Business Card is a tool that you must have on your person at all times, especially when you’re visiting industry gatherings. Such situations present the perfect opportunity for professionals to network with other participants within a given industry.
A business card is portable and easy to hand out many of them—giving one to whomever you speak to about your business at events or outside the office. You could also leave one in a Presentation Folder, a Welcome package, or inside customers’ packaging (particularly useful for retail and manufacturing businesses.
But the significant benefit of custom business cards, in this case, is that it presents your people with a quick and effective way to give potential clients a means to contact your business. Even if they may not be interested in your business at that very moment, they may need your services at some point. Don’t forget to include your staff’s important contact details such as their name, e-mail address, company mobile number, and the address of your office (if you have a physical office. Include these details on other custom stationery as well, such as your letterheads, envelopes, brochures.
5. An Opportunity to send a thank you Chocolate bar
Professionals, especially sales staff receive dozens, if not hundreds of e-mails a day. If your business typically relies on sending an e-mail to thank your customers after a purchase, you can delight them even more by sending a physical Compliments Slip or business card as a little gesture with a slim chocolate bar (in the UK, a Cadbury Freddo or Cadbury Little Bar are very popular) in the post. Be different to other companies who forget about physical thank yous any more. People just a chocolate bar with a mid-morning coffee, so a Small gestures like these are proven to go a long way in building brand trust and loyalty, so it’s worth considering that extra little investment in time and service.
6. It’s Easy to Create
One of the best reasons to invest in custom business stationery is that it’s relatively easy to create. If you don’t have an expert design team, or access to a professional designer, you could use free templates online to help with that. Be careful what you use though…
While online stationery templates may offer a simple and cost-effective solution, it doesn’t guarantee high quality. If you’re looking for a well-made custom design for letterheads, business cards, compliment slips etc., then it’s best to count on print experts to do that for you.
You can find professional services providers that create exceptional designs that are wholly unique. At the same time, they offer competitive prices so that you can still buy exceptional quality printing work within your budget.
Final Thoughts
The aforementioned six reasons to invest in custom business stationery clearly showcase how transformative this print investment can be for your company still, helping to spread awareness within your marketing mix and to stand out from your competition, plus establishing a sense of identity within your company. Don’t overlook it.