5 Easy Ways Print Can Help Your Charity
5 Easy Ways Print Can Help Your Charity
Non-profit organisations — especially UK and Irish charities – have the greatest challenge of all: raising money.
Even if a large number of individuals are willing to donate to your cause, you are almost certainly always constrained by a lack of funds. As a result, marketing for charities can be very difficult, especially in the post-Covid era.
After all, how can you expect to create public awareness, educate the general public, and demonstrate your unwavering commitment to making a positive impact without monetary support?
The only way to achieve your goals is to ensure that your marketing strategy stands out from the crowd. This is where printing for charities comes in. It's a good idea to use promotional print marketing for advertising your non-profit.
Learn more about how major UK charities and non-profit organisations are using print marketing to raise awareness of their cause and educate the public on how they can help.
How Print Can Help Your Charity or Non-Profit Organisation
Print marketing is easily the most trustworthy form of marketing. It is highly accessible for many donors, such as members of the general public who do not necessarily have access to computers or the internet.
At the same time, it is cost-effective and affordable for charities.
Here are some ways you can use print to help your good cause.
1. Use Printed Flyers and Leaflets to Create Awareness
Handing out flyers and leaflets in the local community and at fundraising events is the most effective way to increase awareness for any cause and raise funds.
It allows charities to disseminate incredibly relevant information very rapidly while also reaching a greater number of individuals. Here's why flyers and leaflets are ideal for creating awareness.
- Cost-Effective Solution: When it comes to promoting a charity, one of the most effective methods to keep costs down is to use custom-printed materials. In contrast to other kinds of advertising, flyer and leaflet distribution does not necessitate a large financial investment.
- Targeted Lead Generation: When done at the appropriate time and in the right place, flyer and leaflet distribution is perhaps the most effective method of generating leads for your non-profit.
- Prompt Response: With flyer advertising, you won't have to sit around and wait patiently for a response for an extended period of time. The response time is virtually instantaneous and searching for and reaching your target audience is far less complicated than with any other form of media including digital and social. All that is required is that you set up your flyer distribution in a location that is convenient for your target audience.
- Opportunity to Get Creative: When it comes to advertising via printed leaflets, there are very few, if any, restrictions to consider. If you wish to try something new, you have complete creative freedom to do so.
- Old-School & Effective: One of the primary reasons that printed advertising continues to be popular for non-profits is that it reminds the audience of the good old days. Additionally, there is a unique kind of curiosity associated with them. People are less likely to throw away a flyer than they are to jump an e-mail in the Junk or Spam folders, which increases the likelihood that your it will be read, unlike the plethora of e-mails we all receive on a daily basis.
2. Charitable Donations via Gift Aid Donation Envelopes
Many UK and Irish charities and churches, especially those who have registered with HMRC for Gift Aid, can hugely benefit their fund-raising from donations by custom-printing Charity Gift Aid Envelopes, to encourage patrons to enclose cash, cheques, or their credit card details.
These printed donation envelopes are used by Registered Charities and equivalent donations raised with Church Envelopes for hundreds of churches, chapels and cathedrals throughout the UK and Ireland, printed Gift Aid fund-raising envelopes are the de facto standard way to maximise charitable giving and donations to your non-profit organisation, whilst giving you attractive, professional branding.
Printed Gift Aid fund-raising envelopes are also used in the UK by NHS Trusts, charitable Trusts, various community groups, and even Black Tie fund-raising dinners that nominate a local charity on the night. Becoming associated with the organisers of events like these can be very lucrative and rewarding for local charities.
3. Send Customised Postcards to Build Rapport
It's critical to remind your donors and patrons that you value their contributions and that their money is helping to fund some fantastic initiatives. Postcards are the most effective way to accomplish this!
Receiving a postcard is a fun experience because it shows how much you care about the person you're writing to, demonstrating your charity’s gratitude and commitment. This small gesture can help your donors feel that their contributions are highly appreciated, turning them into loyal and invested contributors for the future.
Aim to include a customised comment or inquiry in each note, in addition to just thanking donors for their financial gifts. This will show how much you appreciate and care about each individual donation, which might lead to fantastic word-of-mouth marketing.
4. Gift Customised Calendars to Donors
Still wondering how print can help your non-profit organisation? Try expressing gratitude to your supporters by providing them with a present. A calendar is a terrific, gift idea because it can be used for at least a year.
When it comes to calendars, they are virtually always displayed in a home, especially if they are delivered near the end of the previous year, or very early in January.
Photographs of your philanthropic deeds can be printed and placed as the content within the monthly pages of the multi-page calendar to remind the donors of your cause and what contributions to it can achieve.
Your donors will feel contented and satisfied with their personal contributions every time they glance at the calendar on a daily basis and see the projects they have supported. This also serves as an excellent conversation starter whenever house guests inquire about the photos and graphics within the calendar.
There is no doubt that the most effective marketing activities are those that continue to provide value for a long period — a printed, multi-page calendar is a perfect illustration of this.
5. Use Print to Keep Your Donors updated
Aside from thanking your supporters and donors, keeping them updated on your wonderful charitable activities is critical. Sending an e-mail alone does not have the same impact as posting something that has been custom-printed for you.
Receiving post in our fast-paced digital age is becoming increasingly rare due to the time and effort required to design, print and deliver them.
As a result, if you send updates to your benefactors through the post, you can be confident that they will be more than likely to open it and read them.
You can use the following printed marketing materials to keep your donors up to date on your cause.
- Brochures: Sending a brochure in the post is an effective way to keep them up to date as they are lively and colourful, with few pages to economise on printing costs. Most brochures are made up of a single double-sided A4 page that has been folded (as a tri-fold) several times into a slim 1/3A4 size. You could try sending them out once every month or so.
- Magazines: You might also try sending your donors a small A5 magazine for more extensive updates on a quarterly or annual basis.
Simply ensure that the written content for either a brochure or a magazine answers the potential queries that your donors and patrons may have, especially how their previous contributions helped your organisation.
Make the Most of Your Charitable Print needs with TradePrintingUK
From Charity Gift Aid Envelopes, Donation Envelopes, and Church Envelopes, TradePrintingUK has everything you need to spread the word about your charity's mission and cause. Visit our website to see the entire collection or browse our free donation envelope print templates at DL and C6 sizes, for quick and easy printing with the click of a button.