Colour Variation Guide - Important Information

Tonal Variation in Litho Printing

All reasonable efforts shall be made by us to obtain the best possible colour reproduction on every job, but colour variation is inherent in the Litho printing process especially. This is due to a number of reasons, such as physical dot gain, press & ink tolerances, large solid blocks of colour across long print runs etc. It should be noted that getting a 100% match on colour from an existing job, whether printed by us or another company, is unlikely. Certain colours, such as Reflex Blue, can have quite a large variance in colour - not just by being lighter or darker - but appearing to be a slightly different tint from what you may expect.

Colour Variation - Monitor Compared to Print

IMPORTANT NOTES: Colours you see on your computer monitor, inkjet or laser printer may vary slightly in colour and tone from what will be printed and produced using our litho process of printing. Colour calibration can vary from monitor to monitor, with there also being a difference in how a colour is displayed between LCD, LED and CRT screens - basically don’t expect the final print job to turn out 100% the same as your screen displays it!

Colour Variation - Lamination/Uncoated

Gloss Lamination - Colours, particularly solid dark areas, look more vibrant.
Matt Lamination - Colours appear slightly more muted and softer.
Uncoated Paper/Card - Colours can appear slightly duller & saturated.

Digital Variation

Compared to what you may see on screen or with a Litho print job, Digital print can appear darker or more saturated. Solid areas on Digital jobs are also prone to slight cracking along folds or creases.